To ensure sufficient airport capacity for passenger growth and to continuously improve passenger experience, CAG constantly upgrades Changi’s terminals and plans for new developments – from Terminal 1’s upgrading and expansion to the construction of Terminal 4, Jewel Changi Airport, and Terminal 5.
To ensure that these pockets of upgrading and construction works do not negatively impact the terminal ambience for passengers, CAG’s Experience Creation (EC) team pays close attention to the hoardings surrounding the works – they showcase aspects of Changi Airport through beautiful mural-type paintings.
When the team first started decorating the hoardings, they showcased motifs representative of Changi such as images of sunflowers. While they were refreshing compared to plain hoardings, printing images on hoardings soon became commonplace.
To spice things up, the EC team brainstormed and came up with the idea to feature window displays in the hoardings – this was introduced to the hoardings for the setup of the year-end festive celebration event at the Terminal 3 Departure Hall in 2013. Disney-themed plush toys were featured in the window displays, thrilling visitors while adding to the festive mood in the terminal.
The window display concept was well-received and the idea soon expanded to showcasing moveable displays at the hoardings for Terminal 1’s expansion works. The EC team explained, “We wanted to highlight either exciting features of Changi Airport or aspects of Singapore that would be relevant to passengers. We eventually chose to showcase icons of Singapore in the first phase. For the second phase, we worked with our Horticulture colleagues to set up miniature gardens with live plants in the displays, as Changi is known for its greenery.”