Japan and South Korea are also among the top 3 ideal country destinations for Australian, Indian and Indonesian travellers, with Tokyo and Seoul emerging as the top choice cities across the board, mirroring Singaporeans’ preferences.
In particular, the top 3 cities which Australians would like to visit the most are all within Japan - Tokyo, Kyoto and Osaka.
3. The Top 20 Cities – Varied travel preferences across markets
Beyond destinations within East Asia and Australasia, travellers’ preferences were rather varied in all the four participating countries. While Singaporeans look forward to visiting the major cities in Asia and Australasia such as Bangkok, Melbourne and Hong Kong, Indian travellers have their eyes set on major cities around the world, citing Dubai, Istanbul and New York in their top 20.
Australian travellers also showed a preference for popular beach holiday locations such as Bali, Hawaii, Santorini, Phuket and Cape Town.
4. Travelling with family makes the dream vacation
More than half of the participants are looking forward to travelling with their family on their next vacation, with about 60% of these wanting to travel with their spouse and children, and the other 40% with their parents. For the rest of the travellers polled, close to half them want to travel with their partner, followed by friends, or go solo.
5. A week away might not be enough
Vacations lasting between 1 and 2 weeks is the most popular choice, as voted by about three quarters of the participants. Close to about 10% would really like to holiday for a month, while a small number prefer to stay out for 2 to 4 weeks.
With these valuable insights, CAG would be able to customise our travel campaigns going forward, to make travel even more enticing for travellers. In line with the slow easing of travel restrictions across the world, CAG has also implemented several safe travel initiatives such as the introduction of contactless travel and the opening of Connect@Changi over the past year - and this is just the beginning. With the hope for the Covid-19 situation making a turn for the better soon, our travellers' destination dreams can become a reality not too far in the future.