After a nail-biting round of question and answer by the judges, the winning team took home the top prize with their idea of bringing Changi closer by delivering the quintessential Changi Experience to heartland locations around Singapore through a carnival. Coined “Changival’, the carnival would introduce unique airport experiences such as the four-storey-tall slide at Terminal 3, sunflower garden at Terminal 2 and the heritage zone at Terminal 4. The idea was to correct perceptions that Changi Airport is deemed too far to be a shopping and dining destination.
“We are really excited and pleased to see the amount of passion, energy and creativity from the students. There were refreshing ideas which have excited us and could be explored for future campaigns,” said Mr Jeffrey Loke, Senior Vice President of CAG’s Pricing and Commercial Strategy division and who spearheads the Changi Rewards loyalty programme.
“These opportunities are invaluable in preparing our students for a dynamic and exciting profession that requires audience understanding, creativity, and solutions-oriented thinking with a good academic foundation,” said Dr Audrey Yue, Head of the CNM Department in NUS.
Apart from gaining an experience out of the classroom, the top five teams also walked away with Changi Gift Cards.
"We have received positive feedback from the participants of ‘Pitch It! 2019’ and are grateful they gained a valuable learning experience," said Charissa Lee, Vice-President of 14th CNM Society.