To complement its network expansion efforts, Air China also worked closely with CAG to grow passenger demand through various marketing initiatives such as B2B seminars, and familiarisation trips. In addition, Air China worked with CAG to launch digital advertisements, as well as branding advertisements in the airport and in various locations around Singapore, to grow local awareness of these Chinese destinations.
Mr Song Zhiyong, President of China National Aviation Holding Corporation Limited and Air China Limited said, “Changi Airport Group is Air China’s long-term strategic partner. We hope to continue working with CAG in expanding our connectivity, as well as in marketing and brand promotions, to encourage outbound passengers to fly Air China and to choose Singapore as a travel destination.”
Mr Song added, “At the same time, we hope that we can grow air travel demand for inbound travellers on Air China. Looking ahead, we hope to continue working closely with CAG to explore and venture into new potential markets. This will allow us to strengthen the economic cooperation between China and Singapore, while contributing to the people and cultural exchanges between the two countries.”
Looking ahead, CAG will continue to work closely with Air China to embark on market studies to assess the readiness and potential of new Chinese markets, for which Air China can expand its connectivity with Singapore.