Armed with bright smiles on their faces and an iPad in hand, Changi Experience Ambassadors (CEAs) serve passengers and visitors at Changi Airport tirelessly. Anyone passing through Changi can easily spot them at information counters or roaming around key touchpoints, always ready to assist anyone in need – from giving flight information to helping visitors who forgot where they parked their cars.
As the nature of their jobs requires CEAs to move around frequently, a set of uniform that is presentable while maintaining a certain level of comfort is important for the CEAs. With the current uniform design being more than seven years old, Customer Service Manager, Marguerite Lim, thought that it was an opportune time to initiate a grounds-up design competition.
“The CEAs are the faces of Changi, and they are often one of the first points of contact with our passengers,” said Marguerite. “Thus, it is of utmost importance for them to sport a uniform which they are proud to wear, and which works best for them in their line of work. There is no better way of ensuring this than to let them to design the uniform themselves.”
With this in mind, CAG’s Customer Service (CS) team came together to plan and facilitate a CEA Uniform Design Competition. A total of eight teams participated.
Stretched over several phases, the competition included a benchmarking exercise and market research of other uniforms, as well as workshops conducted by CAG’s in-house tailor. Finally, three teams were selected to model their designed uniform in the competition Finals.