Redefining travel retail
From bringing shopping and dining options to travellers before their flight to revolutionising travel retail, Changi Airport’s retail experience has grown to be so much more. By corporatisation in 2009, Changi Airport was already one of Singapore’s largest shopping destination with 230 retail and 110 dining outlets. Today, with Jewel, these numbers have more than doubled, exciting visitors with a plethora of international brands and local offerings across 550 shopping and 250 dining outlets to suit different budgets and tastes.
Forging strong collaborations with retail partners, CAG excited passengers with duty-free shopping duplexes. In T4, passengers can enjoy seamless duty-free shopping with the integrated Cosmetics & Perfumes and Wines & Spirits stores – a first in Changi Airport. More than part of a transport hub, Changi Airport’s T3 Basement 2 was revamped to create a community event atrium called “ST3PS” for the public to enjoy movie screenings, live performances and football matches.
Beyond an exciting retail mix and variety, CAG has rolled out the Changi Rewards loyalty programme and shopping promotions such as the ‘Changi Millionaire’, making Changi Airport an exciting, rewarding and vibrant shopping and dining destination. Changi also diversified airport shopping in 2013 as it ventured into the digital realm into with the launch of its online retail portal, iShopChangi – travellers now have a list of over 20,000 products to choose from with the touch of their fingertips.
With close to 600 awards today, including seven consecutive Skytrax World’s Best Airport Award, Changi Airport’s success has been due in no small part to a strong ONE Changi spirit among the airport community, focused on delivering excellence for passengers, every day. The past ten years have been a decade of achievements, but more importantly, a decade of transformation.