With more than 4.7 million passengers travelling between Singapore and China in the first nine months in 2017, China is one of the fastest growing key country markets for Changi Airport. Working hard to improve the 11% year-on-year growth of Chinese passenger movements, Changi Airport Group (CAG) is collaborating with various airports and airlines to grow new city links in the coming months, to further improve connectivity to the country. By the end of 2017, 13 airlines will offer routes connecting to 35 cities in China, with more than 700 flights to and from China on a weekly basis.
To engage this group of passengers to choose Changi as a preferred hub, CAG has in place various programmes and initiatives to ensure that Changi feels like home for these Chinese passengers, who are among the top spenders at the airport.
Starting online, CAG launches tactical in-market campaigns through popular social media platforms popular with the Chinese, such as WeChat and Weibo. Through these platforms, we engage potential travellers and promote Changi Airport as the hub of choice, from which they can explore the region. Other than social media, we also work with popular travel sites such as Mafengwo, Qyer, ctrip and Tuniu, where the Chinese prefers to research and book their travels.