Changi Airport launched its own food delivery service Changi Eats in August 2020, with the aim of transforming its F&B business amid the Covid-19 pandemic. It helped Changi’s F&B tenants at the public areas and at Jewel Changi Airport (Jewel) extend their reach to diners outside of the airport vicinity and offered diners a convenient way to enjoy Changi’s F&B offerings at home.
The main selling point of Changi Eats is allowing diners to mix and match orders from up to five outlets with a single delivery fee. But with the food delivery industry getting increasingly competitive, how does Changi Eats retain its edge?
Expanded offerings to delight diners
To continue capturing the hearts and taste buds of discerning diners, Changi Eats has widened its range of offerings. This includes an addition of 20 new F&B brands, such as Luke’s Lobster and Chi Cha San Chen, as well as more than double the number of food, drink and snack items, including flowers, birthday cakes and wines for special occasions, compared to when it first launched. Diners can now mix and match orders from close to 40 F&B outlets and around 800 items on the platform, with endless possibilities in terms of combinations!
Changi Eats has also introduced several seasonal promotions like 1-for-1 Hari Raya deals and $1 National Day deals. Besides that, it makes it easy for families to plan for their parties and gatherings ahead of time by offering pre-orders of up to 7 days in advance, which will go up to 28 days in advance by early August. Diners can get free delivery, as well up to 20% off their orders when they pay with MasterCard.
The food delivery platform also recently started partnering off-airport brands to expand its F&B mix and keep its offerings exciting. Some of these comprise home-grown brands like Creamier and Mdm Ling Bakery, bringing pastries and ice cream from popular local brands to Changi Eats customers. By August, Cat & The Fiddle will also be available on this platform. Through collaborations with new brands every month, Changi Eats hopes to bring specially-curated deals and bundles to diners to all the time.
Improving operations as business scales up