Group of friends enjoying their orders from different F&B outlets in Changi and Jewel
Studying past data and purchase behaviour, Changi Eats observed that most diners like to order from two or three outlets at a go each time. With this, they no longer need a two-hour lead time to prepare the orders and were able to reduce it, so that diners now receive their meals in a shorter time. Changi Eats has also implemented an additional consolidation point in Jewel to centralise orders and easily transport them to the collection point in Changi. This resulted in improved efficiency when collecting and consolidating orders, hence allowing the team to add an additional delivery slot.
Ongoing efforts to enhance the value proposition
Given that the dine-in capacity in restaurants is generally still limited, Changi Eats has become an important alternative sales channel for the F&B outlets in Changi Airport and Jewel. Furthermore, with dining habits changing, the food delivery trend might be around for the long haul. This presents an opportunity for Changi Eats to target for long-term growth and continue to delight its customers with an expanding slate of offerings.
James Fong, Vice President of Landside Concessions at CAG said, “Changi Eats has grown substantially since launch, with our key USP of mix and match being very well received by customers. We thank our customers for their strong support and together with our F&B partners, we will continue to run regular exciting promotions, such as one-for-one offers, to keep diners coming back. And at the same time, while we continue to make Changi Eats a better product, we are also cognisant of keeping the business model sustainable and ensuring that it helps our F&B tenants grow their business.”