We spoke to Lin PeiHua, Head of Marketing at The Shilla Duty Free, to get her reaction on these measures.
1. How has COVID-19 affected your business and how has the CAG rebates helped?
It has definitely affected our business as there are fewer travellers due to the various travel advisories and restrictions.
The rebates helped cushion the drop in business but there is more to be done, especially to mitigate the loss of sales from the sharp decline of Chinese travelers who accounted for the majority of our sales before COVID-19.
2. What has your business done to mitigate the impacts of lower passenger traffic?
We worked with our partners both within and outside the airport community to collaborate and support each other with win-win partnerships.
Thanks to the efforts of the CAG Airside Concessions team, we worked with other airport partners to issue each other’s promotional vouchers. Our brand partners are also offering attractive and special buys so that we can drive higher sales despite fewer travellers.
3. Are the recent retail promotions helping to boost traffic to your store?
Promotions that offer instant discounts, combined with attractive brand offers, have helped attract travellers to our store. Combined with return vouchers for their next purchase, we have seen an increased amount of transactions and sales.
4. How has your staff/business been supporting each other through this challenging period?
The health and safety of our staff are of utmost importance to us. We constantly sanitise our stores and provide our staff with masks and personal hand sanitisers. Business Continuity Plans have also been put in place for both front line and office support staff.
Visit Changi to enjoy the great deals on offer and play your part to support the airport community.