Salted egg products and other local snacks and confectioneries have been increasingly popular among foreign and local travellers
One food trend which the team has observed to have really caught on strongly in recent years is salted egg-related snacks.
“Initially only two brands at Changi Airport were offering the salted egg fish skin snack. But over the past year, more retailers have realised the demand for the product and are offering their own versions. The retailers have also spun off different items such as salted egg potato chips and cassava chips, which are equally well-loved,” says Ms Aluquin.
“Our team continuously monitors passenger feedback to better understand their preferences, and share this feedback with our retailers so that they can plan their product offerings accordingly to meet passengers’ demand.”
This ongoing curation of F&B retail has led the team to offer Changi exclusives and even set up pop-up food retail concepts.
“We realise there is a growing demand for curated Singapore products,” says Ms Aluquin. “We have worked with our tenants to launch the Love SG series, which features local products such as local snacks, confectioneries and kueh-kueh (the Malay word for cakes), as well as food products such as local pastes and Merlion-shaped biscuits.”
Yes – even the Merlion, an iconic symbol of Singapore, is given a tasty twist.