Snorlax 'relaxing' in the Snorlax garden.
Fun transcends all
To ensure the success of the event, both TPC and CAG carefully selected committed partners of high quality, to ensure that the event went successfully as planned.
"We were very lucky to have worked with an exceptionally dedicated interpreter who helped to bridge the language barrier and differences in cultural norms between both companies. The journey was not without challenges but fun nonetheless, with a good exchange of cultural norms and new Japanese vocabulary for everyone!" the Experience Creation team enthused.
The Pokémon launch event was just one part of the entire Pokemon at Changi activities CAG has put together for the year-end festivities. Even before the event, the Corporate and Marketing Communications team had started engagements with Changi's fans on the airport's social media platforms. Sneak peeks of the Pokémon plush toys that would be available for sale to the public after the launch event, and entertaining videos featuring Pikachu at various parts of the airport won Changi Airport many fans. A subsequent video showing the delivery of Snorlax as a prize to a Pokémon contest also gathered good reviews from the public.
Toys bring joy and the plush toy contingent on sale at the airport was made possible by CAG's Commercial team. The selection of plush toys was carefully curated by the team, to ensure that it catered to as many fans as possible. The toys have proven very popular, judging by their sales over the counters.
The magic of Pokémon at Changi continues all the way into the start of the New Year. There is definitely more to look forward to, with even more surprises coming up! Look out for updates on Changi Airport’s social media channels, and more great stories about Pikachu at Changi here on Changi Journeys.
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