CAG is committed to supporting airline partners in their growth, recognizing that they play a key role to Changi’s air hub status today. Through various partnerships and marketing efforts, CAG collaborates closely with airline and trade partners to grow and sustain routes, and this is done through three key initiatives.
Developing strategic partnerships
In May 2019, CAG signed a Memorandum of Understanding with Busan Metropolitan city, Korea Airports Corporation, Eastar Jet, Jeju Air and SilkAir to jointly promote trade, business and tourism flows between Singapore and Busan. The strategic partnership resulted in the opening of new non-stop route between Singapore and Busan, offering greater convenience and low-cost carrier options to South Korea for travellers. CAG also worked with Wonderful Indonesia Tourism Organisation to organise an in-airport Indonesian appreciation event, encouraging Singaporean families to learn more about Indonesia’s culture through a plethora of activities.
Rewarding our transfer passengers
Layovers can be stressful, but not at Changi. To ensure a personalised, stress-free and positively surprising experience for passengers who may only have a few hours in Changi, CAG launched the Changi Rewards Travel programme in 2019, to reward frequent travellers with curated travel privileges when they transit through Changi Airport. In addition, passengers of CAG’s partner airlines such as Singapore Airlines, can also enjoy vouchers for shopping or dining at the airport.
Bringing Changi to the world
To introduce Changi to the world, CAG actively participates in international tradeshows all over the world. This is especially important in secondary cities as it not only increases the awareness of Singapore and Changi Airport, but also creates networking opportunities for airline and trade partners to interact with local travel agents and discuss potential partnerships. Offering authentic local breakfast at ‘kopitiam-themed’ tradeshow booths bring glimpses of Singapore’s unique culture directly to these prospective partners and reinforce the Singapore brand among the exhibition participants.