“How does Changi continue to be one of the best airports in the world?” is a common question posed to Changi Airport Group (CAG) by its visitors.
So when we built Jewel, we curated a space to tell this story. Changi Experience Studio (CES) is a first-of-its-kind digital experience centre, to showcase all things to do with aviation and the airport. The team behind the setup of CES shared that during the initial brainstorming sessions, they concluded that they wanted to curate a zone where the Changi story can be told to the public, in an attractive way which appealed to everyone.
With this key criteria in mind, the team went forth and explored different possibilities to tell the Changi narrative in a fun and engaging way, to share behind-the-scenes stories. The end product – over 20 touchpoints, showcasing various aspects of the Changi Experience. Located on Level 4 of Jewel, CES tells the stories of aviation history and development, as well as operational fun facts about Changi Airport behind-the-scenes, through interactive exhibits, games and shows. Throughout the experience, the important values of innovation, resilience and teamwork have also been integrated into the content and messages.
Changi Journeys learnt the thinking behind the design of some of the touchpoints in CES.