A bird’s eye view of the ChangiVerse from the top of the Control Tower
What were some of the challenges you faced leading up to the launch of ChangiVerse?
We ran the user testing alongside the development of ChangiVerse, quickly incorporating feedback as we built the environment. There was a lot of close coordination and agility required between us and our partner Accenture to ensure that the overall project timeline was not delayed, even as we pivoted based on user feedback. For example, a few rounds into testing, our participants requested for more activities beyond Changi Kart, so we kicked into high gear to develop several mini-games in time for the launch just a few months later.
Of course, there was a lot of debugging leading up to the launch as well, to ensure the smoothest user experience possible such that visitors could focus on playing, unhampered by hiccups.
How has ChangiVerse been doing since launch?
We’re happy to share that it’s been doing well! As of end-August, 2023 we’ve had about eight million visits to ChangiVerse and more than 350,000 monthly active users. Word has also spread around the world, with visitors from more than 180 countries, and the highest number of players coming from Vietnam, Germany, and the Philippines. Our User Generated Content (UGC) limited-edition wearables like the Turbine Wings or the Rexplorer trolley luggage pet have also been very popular, with more than three million redeemed since we started releasing them for limited periods just over two months ago.