Retail-tainment is not an unfamiliar concept. To enhance the in-store shopping experience, retailers and brands have introduced one-of-a-kind events, immersive technologies like augmented reality, and other unique experiences to engage with the shopper, as brick-and-mortar retail evolves in the age of online shopping.
This concept has gradually moved online too, giving rise to live online auctions that has become increasingly popular among shoppers who value good bargains and an exciting retail experience. Marrying Singaporean’s love of online shopping and striking a good deal, these live online auctions have become a form of retail therapy and entertainment.
In line with a series of National Day promotions organised in celebration of Singapore’s 55th birthday, Changi Airport held its first ever live online auction on 4 August. A list of 14 items, including popular electronic gadgets like the Apple AirPods Pro, Bose home speakers and headphones, Huawei P40 5G phone, Nintendo Switch Gen 2 Console and other lifestyle items, were auctioned off at a starting price of S$0.55.