Pepper is now on duty at Terminal 2’s DFS arrival stores
This initiative is part of a trial by Changi Airport Group (CAG), in collaboration with Duty Free Stores (DFS) Singapore, Temasek Polytechnic (TP), and SoftBank Telecom Singapore (STS).
“Through observations, on-ground feedback and surveys, we found that many arriving passengers would like to purchase duty-free wine, but do not know where to start, given the large selection available. Leveraging TP’s deep wine expertise and STS’s social robotics capabilities, we hope to make the wine selection process hassle-free and exciting for our passengers, as they discover new products and personalised retail offerings that are tailored to their preferences,” said Ms Teo Chew Hoon, Group Senior Vice President of Airside Concessions, CAG.
With the introduction of Pepper, the airport hopes to enhance the shopping experience of passengers by making it seamless and more enjoyable.
Passengers can engage the services of Pepper by first tapping on its head. This prompts Pepper to ask them some questions to understand their preferences. To answer, passengers simply tap on the screen. Once completed, Pepper will recommend a personalised list of wines which they can purchase at a 10% discount.
See video of Pepper in action