Revolutionising Airport Retail
The dynamic travel industry is a place characterised by a fast-changing retail landscape reflective of constantly evolving consumer preferences. To strengthen our positioning as a competitive air transport hub, we innovate and come up with fresh concepts to inject vitality to our transit and public malls, delivering a revolutionary retail experience to passengers.
Innovative Retail Strategy
We firmly believe in growing together with our concession partners through continuous innovation and effective collaboration. Through pioneering fresh retail experiences, we are able to offer a wealth of opportunites for retail brands to showcase themselves to the world, creating an ideal place for retailers to base and grow their businesses.
Seasonal Marketing Campaigns
Our marketing programmes run throughout the year to maximise the retail potential of your brand. Topical and Tactical promotions are run during peak periods in the year, such as during the festive seasons, and focused on top market segments by country with high footfall. To attract more shoppers, we also carry out F&B and retail-centric promotions, and gift with purchase promotions
Our anchor promotion awards S$1 Million to one lucky shopper a year at Changi Airport, as well as instant-win draws to a large number of audiences. This annual affair drives footfall and greatly encourages customer spend.
We frequently work with our valued partners to bring to shoppers exclusive product launches and events to our customers. With us, you sharpen your brand's first-mover advantage - giving you an edge over the competition.
You Shop, We Absorb
Changi Airport offers an airport-wide "Flying or not, You Shop, We Absorb" programme - allowing retailers in the public areas to absorb 7% GST with the free Changi Rewards card, creating exceptional value for shoppers.
iShopchangi: Our E-commerce platform
Even before arriving at Changi Airport, iShopchangi allows flying passengers to make tax and duty-free purchases in the comfort of their homes or hotel rooms- alleviating the pressure of needing to rush while in transit.
Changi Rewards: Loyalty Programme
Our loyalty programme allows customers to earn points for every dollar spent. Accumulated dollars can be redeemed for exclusive savings, rewards or rebates. What's more - it's free for the shopper.
iKiosks at the Airport
Airport Kiosks littered throughout the airport with shop and dine guides, map directories and promotions raise the awareness and profile of your brand with our passengers.
Digital media support
Changi Airport enjoys a strong digital presence with our main website - where a large number of passengers enter to find information on Flights, and the latest events, attractions and promotions at the airport. Social Media channels are also highly active, bringing to our fans joy and delight with contests, deals and interesting happenings at the Airport.
Quality Service Management
Your continued success is ours too. We work closely with you and your retail staff to deliver the exceptional Changi Experience: Personalised, Stress-free and Positively Surprising.
We provide a continual training programme, and our generous service-excellence incentive schemes serve to motivate and reward front-line staff for their excellent service.
A complimentary one-stop shopping service, Shopping Concierges at Changi recommend personalized gift ideas, best selling recommendations and shopping itineraries to enhance the shopping experience at Changi.
We work closely with you to bring the best dining and shopping deals to the traveller, driving awareness of the wide variety of promotions and products that you bring. Our value-added service brings a strong value proposition to your brand by driving quality footfall to shops.
At Changi Airport, our partners are integral with making Changi Airport a special place. With the best the world has to offer up their sleeves, it is no wonder our passengers keep finding more reasons to indulge.
In close collaboration with CAG, the DFS Group opened its spectacular new wines and spirits flagship duplex store - the first of its kind in the world - at Changi Airport. It houses the world's most extensive selection of Liquor and Tobacco in any airport worldwide. In addition, passengers may enjoy a drink at the Raffles Long Bar and the airport exclusive member's lounge.
Shilla Duty Free
Shilla opened the world's largest cosmetics and perfumes duty-free duplex store at Changi Airport. Designed as beauty experience, the mezzanine level houses a Dior makeup flagship store, a beauty Café and SK-II Pitera Spa. The largest K-hub outside of Korea, Shilla brings an expansive offering of beauty products at Changi Airport - making it the best location in the region to shop for beauty products.
A Spanish clothing brand with a strong international following, ZARA introduces its first-ever airport duplex here at Changi Airport. With over 850 square metres of retail space, ZARA is well-equipped with the latest collections in both mens' and womens' fashion for the well-heeled traveller.
GST absorbed- with Changi Rewards
Total retail sales in 2014
Online e-commerce - buy before you fly!
Perfume and cosmetics brands