Revolutionising Airport Retail

The dynamic travel industry is a place characterised by a fast-changing retail landscape reflective of constantly evolving consumer preferences. To strengthen our positioning as a competitive air transport hub, we innovate and come up with fresh concepts to inject vitality to our transit and public malls, delivering a revolutionary retail experience to passengers.

Innovative Retail Strategy

We firmly believe in growing together with our concession partners through continuous innovation and effective collaboration. Through pioneering fresh retail experiences, we are able to offer a wealth of opportunites for retail brands to showcase themselves to the world, creating an ideal place for retailers to base and grow their businesses.

Seasonal Marketing Campaigns

Our marketing programmes run throughout the year to maximise the retail potential of your brand. Topical and Tactical promotions are run during peak periods in the year, such as during the festive seasons, and focused on top market segments by country with high footfall. To attract more shoppers, we also carry out F&B and retail-centric promotions, and gift with purchase promotions

Changi Millionaire

Our anchor promotion awards S$1 Million to one lucky shopper a year at Changi Airport, as well as instant-win draws to a large number of audiences. This annual affair drives footfall and greatly encourages customer spend.

Changi First

We frequently work with our valued partners to bring to shoppers exclusive product launches and events to our customers. With us, you sharpen your brand's first-mover advantage - giving you an edge over the competition.  


You Shop, We Absorb

Changi Airport offers an airport-wide "Flying or not, You Shop, We Absorb" programme - allowing retailers in the public areas to absorb 7% GST with the free Changi Rewards card, creating exceptional value for shoppers.


iShopchangi: Our E-commerce platform

Even before arriving at Changi Airport, iShopchangi allows flying passengers to make tax and duty-free purchases in the comfort of their homes or hotel rooms- alleviating the pressure of needing to rush while in transit.


Changi Rewards: Loyalty Programme

Our loyalty programme allows customers to earn points for every dollar spent. Accumulated dollars can be redeemed for exclusive savings, rewards or rebates. What's more - it's free for the shopper.


iKiosks at the Airport

Airport Kiosks littered throughout the airport with shop and dine guides, map directories and promotions raise the awareness and profile of your brand with our passengers.  


Digital media support

Changi Airport enjoys a strong digital presence with our main website - where a large number of passengers enter to find information on Flights, and the latest events, attractions and promotions at the airport. Social Media channels are also highly active, bringing to our fans joy and delight with contests, deals and interesting happenings at the Airport.

Quality Service Management

Your continued success is ours too. We work closely with you and your retail staff to deliver the exceptional Changi Experience: Personalised, Stress-free and Positively Surprising. 

We provide a continual training programme, and our generous service-excellence incentive schemes serve to motivate and reward front-line staff for their excellent service. 

Shopping Concierge

A complimentary one-stop shopping service, Shopping Concierges at Changi recommend personalized gift ideas, best selling recommendations and shopping itineraries to enhance the shopping experience at Changi.

We work closely with you to bring the best dining and shopping deals to the traveller, driving awareness of the wide variety of promotions and products that you bring. Our value-added service brings a strong value proposition to your brand by driving quality footfall to shops.

Featured Tenants

At Changi Airport, our partners are integral with making Changi Airport a special place. With the best the world has to offer up their sleeves, it is no wonder our passengers keep finding more reasons to indulge.

Hear what our tenants have to say

Fun facts

  • 7%

    GST absorbed- with Changi Rewards

  • >$2 Bn

    Total retail sales in 2014

  • >400

    Retail outlets

  • iShop Changi

    Online e-commerce - buy before you fly!

  • >180

    Perfume and cosmetics brands

  • >140

    F&B options

Useful information

Learn more about Changi Experience's philosophy Learn more about Changi Experience's philosophy Learn more about Changi Experience's philosophy

Our Belief

Learn more about our philosophy behind the Changi Experience


Awards & accolades accumulated through the years Awards & accolades accumulated through the years Awards & accolades accumulated through the years

Our Pride

See the awards and accolades we have accumulated through the years. 


Changi Airport Group's latest happenings & projects Changi Airport Group's latest happenings & projects Changi Airport Group's latest happenings & projects


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