Changi Rewards members were invited to experience the Toblerone Strawberry Matcha Pop-up, a Changi-first showcase that introduced a very limited-edition flavour pairing of smooth white chocolate, premium matcha, and delicate dried strawberry pieces, delivering a balanced interplay of sweetness and richness.  
 

Set within an immersive pop-up inspired by serene matcha fields, members explored the world of this limited-edition creation through thoughtfully designed experiential touchpoints. They also captured memorable moments at a dedicated photo booth, adding a playful layer of discovery and engagement within the space. 
 

Adding a personalised dimension to the experience, members were able to customise their Toblerone through an on-site printing activation, transforming each purchase into a unique keepsake or gift.