Changi Airport welcomed the Miss Dior: The Couture Twirl pop-up at Terminal 3 Transit—a charming celebration of femininity, fragrance, and couture. Inspired by the iconic Miss Dior bow, the elegant pink space featured six experiential zones, including a Miss Dior Café that served ribbon-themed lattes, eclairs, and swiss rolls. 

Members explored the fragrance’s floral signature through fabric pairings during one-on-one consultations and engaged in couture-inspired experiences such as beauty fittings, embroidery personalisation, and live sketching. A highlight of the pop-up was the debut of exclusive Miss Dior solid perfume sticks, designed like couture mini trunks and first introduced at this outpost.