Craftholic is a series of characters created by Ikuko Yamamoto. Best known for its hugging cushions and playful characters like Rab and Sloth. Over the years, they’ve become more than plush toys!

MofmoFriends are here to cheer you up with their friendly gaze. Each soft and cuddly friend carries the warm and fuzzy feeling of “Mofumofu”! A little comfort you can hold onto, wherever you are.

A quiet world inspired by life under the sea. From tiny sea friends to familiar marine animals, every piece carries a sense of ease and softness. A small collection made to bring a little ocean calm into your everyday life.

Tabisuru Mameshiba follows the lovable Mameshiba characters on their travels across Japan, teaming up with regional specialties to create unique souvenirs inspired by each destination’s local culture and charm.

The Dog, inspired by the iconic fisheye-lens photography that made these expressive pups so memorable. Each plush captures that signature wide-angle look, turning your favourite dog breeds into soft, huggable companions.

Max Limited offers a growing selection of anime merchandise and collectibles inspired by popular series including Demon Slayer, Dandadan, and Tougen Anki, from plush mascots to character figures loved by fans.