Changi Rewards members were invited to experience the CHANEL Summer 2026 Event, a vibrant seasonal activation inspired by the spirit of summer—light, refreshing, and elegantly playful. Designed as a travel retail journey, the event showcased CHANEL’s tri-axis summer selection, complemented by exclusive offers, gifting, and personalised services.
 

The experience unfolded across curated zones beginning with an engaging visual welcome featuring striking LED light installations at the outpost, setting the tone for a dynamic summer discovery. Members were then guided through CHANEL’s summer essentials, exploring fragrances, makeup, and seasonal highlights curated for travel retail exclusivity, alongside personalised beauty consultations with CHANEL beauty advisors for tailored recommendations and try-on experiences.
 

To elevate engagement, the event incorporated playful, hands-on elements including Changi-exclusive origami and personalised luggage tag DIY activities, alongside a dedicated photocall moment for memorable captures.